There’s this product called Gravity Blanket, which is nothing but a weighted blanket. This blanket weighs around 10 to 20 lbs. Yes, much more than normal blankets. What it does is that it gives you the sensation of being hugged.
The benefit?
Reduced anxiety and better sleep.
They started off by listing on crowdfunding platform Kickstarter, where they raised $4.7 million. In 2020, they reportedly had a revenue of $22 million.
I love simple products like these that solve one specific problem.
I always keep saying that sleep disorders are a big problem. Startups that solve them are going to do well. You don’t always need to get into tech. Sometimes, boring industries are where the bigger opportunities are.